Monday, February 12, 2007

Virgin boss offers $25m reward to save Earth

Save Earth


Virgin boss Sir Richard Branson

Sir Richard Branson today offered a $25m (£12.8m) prize for scientists who find a way to help save the planet from the effects of climate change.

Flanked by the former US vice-president Al Gore and other environmentalists, the boss of Virgin Atlantic airlines called for scientists to come up with a way to extract greenhouse gases from the atmosphere.

Describing the prize as the largest ever offered, Sir Richard compared it to the competition to devise a method of accurately estimating longitude. He denied that being the head of an airline prevented him from being concerned about climate change.

2 comments:

Ray Van Horn, Jr. said...

Wow, this gets better and better. I'm interested in Gore's concert, but still think it's a tad hypocritical considering his wife started the PMRC in the eighties. I'm glad to see these grass roots efforts being made, though.

Andre du Plessis said...

I don't know about Gore's concert (me being in SA) but what have so far been communicated of his actions here hasn't been very complimentary.