Sir Richard Branson today offered a $25m (£12.8m) prize for scientists who find a way to help save the planet from the effects of climate change.
Flanked by the former US vice-president Al Gore and other environmentalists, the boss of Virgin Atlantic airlines called for scientists to come up with a way to extract greenhouse gases from the atmosphere.
Describing the prize as the largest ever offered, Sir Richard compared it to the competition to devise a method of accurately estimating longitude. He denied that being the head of an airline prevented him from being concerned about climate change.
Monday, February 12, 2007
Virgin boss offers $25m reward to save Earth
Posted by Fabrulana at 9:07 AM